The Non-Profit Revelation
But then today I had another revelation. I was at Seattle Center and was just thinking. I finally got to talk to Rox about it and as I was talking to her about all of this I basically talked myself into going non-profit. Because I realize that it’s the same process as for profit except one is unconditional and one is conditional. I was talking about how Christian groups seem to give a lot more unconditionally than some other groups it seems to me. There are other religious groups who instead of freely giving the information and then asking for donations, charge at the door. The more I thought about this the more I realized that if I could succeed at either method I would rather do the unconditional method. I’ve talked about this before a lot and I wrote about it in the essay “The Economics of Love.” Anyway I felt really inspired and realized that if they can raise millions to build a church I can raise millions to fund my films. Well, not millions at first, maybe just hundreds or thousands but that I feel a lot better about asking for donations than for conditional investments. And the main reason is, that if I ask for donations than I am going to one, have to truest a lot more but also it is that the emphasis will be on the mission and purpose of why I’m making the films. Things such as the fact that I am making spiritual films or films to communicate a more positive images to kids etc. When you ask for conditional money in the form of for profit investment, there may be an altruistic reason behind the project but your emphasis is going to be on money and what your going to give back to the investors. I.e. what were getting. Verses what where giving.
Anyway I feel really good about it. I haven’t fully decided yet but I am close.


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